Stories allow us to take the same principles of Snaps — the immediate capture of a moment in space and time, the playful creative elements, the immersive sense of jumping into someone’s experience as Evan Spiegel put it — and combine them with a more explicit element of storytelling and putting forward your “face” to your friends. That face, like Snapchat’s lenses and filters, can be whatever you want it to be that day. And by …
I feel as though stories are in some ways an inverse of the original experience of snapping. Stories are a broadcast mentality tool, while snaps were intimate and powerful.
I feel like stories are an incredible medium of their own but not so much an extension of the OG snap.