Understanding “Structured Data” For SEO

Boost your search rankings by understanding the latest technology + trends

Structured Data will allow you to boost your rankings and add more detailed information to your website search results

What is Structured Data

The additional information in the above image, like price and ratings, are added with structured data

Types of Structured Data

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "http://www.example.com",
"name": "Unlimited Ball Bearings Corp.",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-401-555-1212",
"contactType": "Customer service"
}
}
</script>
<div itemscope itemtype="http://data-vocabulary.org/Review">
<span itemprop="itemreviewed">L’Amourita Pizza</span>
Reviewed by
<span itemprop="reviewer">Ulysses Grant</span> on
<time itemprop="dtreviewed" datetime="2009-01-06">Jan 6</time>.
<span itemprop="summary">Delicious, tasty pizza in Eastlake!</span>
<span itemprop="description">L'Amourita serves up traditional wood-fired
Neapolitan-style pizza, brought to your table promptly and without fuss.
An ideal neighborhood pizza joint.</span>
Rating:
<span itemprop="rating">4.5</span>
</div>
<div vocab="http://rdf.data-vocabulary.org/#" typeof="Review">
<span property="itemreviewed">L’Amourita Pizza</span>
Reviewed by
<span property="reviewer">Ulysses Grant</span> on
<span property="dtreviewed" content="2009-01-06">Jan 6</span>.
<span property="summary">Delicious, tasty pizza on Eastlake!</span>
<span property="description">L'Amourita serves up traditional wood-fired
Neapolitan-style pizza, brought to your table promptly and without fuss.
An ideal neighborhood pizza joint.</span>
Rating:
<span property="rating">4.5</span>
</div>

Impact on Your Rankings

Wrapping up

Product Manager + Software Developer. Interested in Travel, Culture, and the Internet.